Business value estimator

What’s my business worth?

Get an estimated value range in about two minutes. Enter your industry, revenue and EBITDA, answer four quick questions, and we’ll show you the range buyers typically pay for a business like yours — and email you a copy.

Estimate my valueFree · Confidential · No obligation
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How buyers value a business

Three numbers drive most of the conversation.

For established, profitable founder-owned businesses, most buyers start with adjusted EBITDA and a multiple, then adjust for risk and structure.

  1. 01

    Adjusted EBITDA

    Operating profit plus documented add-backs — owner pay above market, personal expenses and one-time costs. It is the earnings figure a buyer underwrites, and a quality of earnings review will test every add-back.

  2. 02

    The multiple

    A multiple of adjusted EBITDA that reflects size, growth, recurring revenue, customer concentration and how much the business relies on its owner. Larger, less owner-dependent businesses command higher multiples.

  3. 03

    Structure and terms

    How much is paid in cash at closing versus an earn-out, seller note or rollover equity, plus the working capital target. Two offers with the same headline price can be worth very different amounts.

Beyond the estimate

Need a number you can plan around?

A formal valuation from Masswell looks at your actual financials, add-backs, customers and comparable transactions — and explains what would move the number before you go to market.

Questions

About the estimator

How accurate is this estimate?

It is a directional range based on the multiples buyers typically pay for owner-led businesses of your size, adjusted by four of the factors that most often move price. Real offers depend on your actual financials, customers, team and market conditions, which only a full review can capture. Treat it as a starting point, not a valuation.

What is EBITDA, and what are add-backs?

EBITDA is earnings before interest, taxes, depreciation and amortization — a measure of the profit the business generates from operations. Add-backs are expenses a new owner would not carry, such as owner pay above a market salary, personal expenses run through the company or one-time costs. EBITDA plus documented add-backs is adjusted EBITDA, which is what most buyers value.

Why is my business valued on EBITDA rather than revenue?

Buyers are paying for the cash the business can produce. Two companies with the same revenue can have very different profits, so most buyers of established, profitable businesses price on a multiple of adjusted EBITDA and use revenue mainly as context.

What does “enterprise value” mean?

Enterprise value is the price for the business itself, before paying off debt, taxes and transaction costs. Most deals are priced cash-free and debt-free with a normal level of working capital, so what you take home depends on your balance sheet, deal structure and taxes.

Why do larger businesses get higher multiples?

Larger businesses usually have management teams, more diverse customers and systems that make results less dependent on the owner. They also attract private equity platforms and strategic acquirers that compete for scale, which pushes multiples up.

What would raise my value?

The most common drivers are recurring or contracted revenue, a management team that runs the business without you, steady growth with stable margins, a broad customer base and clean, accrual-basis financials. Our free Exit Readiness Scorecard shows where you stand on each.

Is my information kept confidential?

Yes. Your figures are used only to prepare your estimate and, if you’d like, a follow-up conversation. Nothing is shared with buyers.

The estimator is general and educational. Ranges reflect typical multiples for owner-led businesses and are not a valuation, fairness opinion or offer to buy or sell any security or business, and do not constitute tax, legal or investment advice. The principals of Masswell Capital Advisors are licensed investment banking agents, registered with Burch & Company, Inc. Services involving securities shall be performed by Burch & Company.